General Idea

Canadian (1968 - 1994)

General Idea was a Canadian painter.
Based on ArtValue.ca records, General Idea's estimated art value is C$30,000 (*)

General Idea's work could be available for sale at public auction with prices in the range of C$25,000 - C$50,000, or even much higher.

From ArtValue.ca records, the highest price paid at auction for an acrylic painting work attributed to General Idea (1968-1994) was C$30,000 - paid for "Atomic Blast, 1984" at Sothebys in Toronto on Tue, Nov 27, 2012.
ArtValue.ca has 29 auction art sale records for their acrylic painting results, with prices in the range of C$25,000 to C$50,000.

Saskatchewan NAC Auction House Biography and Notes

Formed in Toronto in 1969 by AA Bronson, Felix Partz and Jorge Zontal, General Idea is internationally recognized for work that tackled such subjects as the myth of the artist, the role of mass media, the relationship between the body and the identity, issues of gender and sexual repression, and famously HIV/AIDS activism at a time when talking about the disease was a taboo. The members of General Idea were key figures in the 1970-80s conceptual art scenes and, with equal parts humor and criticality, created work across a variety of mediums and platforms. Performances and fictionalized, self-referential mythologies played a large role in their work - the group staged beauty pageants, boutiques, television talk shows, trade fair pavilions, and more, and their work often took on unconventional forms of media such as prints, magazines, posters, crests, and postcards. General Idea's work is included in the collections of important institutions worldwide, including the Museum of Modern Art, New York; the Whitney Museum of American Art, New York; the Philadelphia Museum of Art, Philadelphia; the Art Institute of Chicago, Chicago; the Hirshhorn Museum and Sculpture Garden, Washington, D.C.; the Art Gallery of Ontario, Toronto; the National Gallery of Canada, Ottawa; the Stedelijk Museum, Amsterdam and the Tate, London, among others.

(*) Value is calculated as an average of the top acrylic painting sale records from ArtValue.ca database.
This information is not intended to substitute professional advice.
To estimate the value of a specific artwork created by General Idea, follow some of the advice from our Valuating art page, or contact an art specialist if our automated estimate value is greater than C$2,500.